Do You Need an llms.txt File? What Google Actually Says
Google says llms.txt is not needed for AI Search visibility. Here is what the file actually does, when it helps, and what to do instead.
Brand Mentions Are the New Backlinks: How to Win AI Search Visibility
Brand mentions now beat backlinks for AI search visibility. See the data and how to get your brand cited by ChatGPT, Perplexity and AI Overviews.
Most Businesses Have Never Heard of Perplexity (That Is Why You Should Be There First)
TL;DR Key Takeaways ✔ Perplexity reached 100 million monthly users in early 2026 with 239% query growth from August 2024 to May 2025. ✔ You…
60% of Searches Never Reach Your Website (Here Is How to Still Win Them)
TL;DR Key Takeaways ✔ 64.82% of all Google searches end without a click in 2026, up from 50% in 2019. ✔ Searches triggering AI Overviews…
Your Website Has Deadweight: How to Find It, Fix It, and Recover After a Google Core Update
TL;DR Key Takeaways ✔ 55% of monitored sites were affected by the March 2026 Core Update — Google’s most impactful update in three years. ✔ …
Two Different Games: Why Google AI Mode and AI Overviews Need Two Separate SEO Strategies
TL;DR Key Takeaways ✔ AI Overviews are summaries that appear at the top of regular Google search results. Organic links still show below them. ✔ …
Your Website Is Leaking Authority Every Day (And Internal Links Are the Fix)
TL;DR Key Takeaways ✔ 53% of all pages on the average website have 3 or fewer internal links pointing to them (Zyppy analysis of 23…
Google Can Tell If You Are Faking Expertise (Here Is What to Do About It)
TL;DR Key Takeaways ✔ E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google added Experience in December 2022. ✔ It is not a direct ranking…
Why Your Competitors Keep Outranking You (And Backlinks Are Not the Reason)
TL;DR Key Takeaways ✔ Topical authority means Google sees your whole site as a trusted expert on a subject, not just one page. ✔ Sites…
Agentic AI vs Generative AI: One Helps You Create, the Other Helps You Execute
You have probably used AI this week without stopping to ask which type you were using. That distinction matters more than most Perth business owners…
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